Case 12 Quiz

What is the primary focus of the current B2C business model in the automotive industry?

• Selling car parts to other businesses

• Building long-term relationships with individual customers

• Developing electric vehicle technology

• Creating virtual showrooms

Which of the following is NOT mentioned as a segment in the loyalty-based segmentation model?

• High satisfaction, moderate loyalty

• Low satisfaction, high potential value

• High loyalty, low satisfaction

• Moderate satisfaction, moderate loyalty

What is one of the proposed new products and services for the automotive industry's business model?

• Vehicle Subscription Model

• Free car maintenance for all customers

• Increased advertisement spending

• Only selling electric vehicles

What is the risk associated with the current B2C business model despite the existence of loyalty programs?

• Risk of low sales volume

• Risk of defection among dissatisfied loyal customers

• Risk of not attracting new customers

• Risk of too much diversification

Which new revenue model involves charging customers for advanced digital features while offering basic services for free?

• Freemium and Tiered Services

• Flat rate subscription

• Loyalty programs

• One-time payment model

What service is suggested to help encourage the adoption of electric vehicles (EVs)?

• Offering free public transportation tickets

• Providing battery leasing or swapping services

• Increasing fuel efficiency in traditional cars

• Expanding gasoline stations

In the case study, what is an example of a digital business expansion strategy?

• Opening more physical showrooms

• Implementing Virtual Reality (VR) showrooms

• Reducing online advertising efforts

• Selling directly through dealerships only

Which type of customer is at high risk of defection according to the loyalty-based segmentation model?

• A dissatisfied owner of luxury cars with high current and future potential value

• A satisfied owner who buys second-hand and keeps cars for long periods

• An owner with moderate satisfaction and loyalty who replaces cars every 3-4 years

• A satisfied owner who frequently buys new cars

What partnership is suggested to expand the loyalty program in the automotive industry?

• Collaborating with travel companies and restaurants

• Partnering with other car manufacturers

• Establishing joint ventures with oil companies

• Working exclusively with car dealerships

What is a recommended strategy to enhance the Voice of Customer (VoC) in digital media?

• Increase online advertisements

• Build interactive online communities

• Reduce customer interaction

• Focus solely on offline customer surveys