MAR233 - Quiz #1

Includes multiple areas of focus as part of a comprehensive marketing plan. The term often refers to a common classification that began as the four Ps.

• Marketing Mix

• Management

• Business

• Inventory

This involves getting the right product quantity to the right people in a short period of time.

• Distribution Management

• Inventory

• Warehouse

• Supply Chain

Distributing to those who sell to the general consumers anywhere.

• Mass

• Selective

• Exclusive

• Commerce

Distributing only to certain types of manufacturers or retail sectors such as pharmacies, hair salons, and high-end department stores.

• Mass

• Selective

• Exclusive

• Commerce

Distributing to a highly limited group.

• Mass

• Selective

• Exclusive

• Commerce

This is the newest distribution channel wherein goods and services are represented virtually online and then distributed directly to the customers.

• Ecommerce

• Management

• Dealership

• Wholesaler

A person or business that sells goods to the public in relatively small quantities for use or consumption rather than for resale.

• Ecommerce

• Retailer

• Dealership

• Wholesaler

A person or company that sells goods in large quantities at low prices, typically to retailers.

• Ecommerce

• Retailer

• Dealership

• Wholesaler

Help companies identify which and how much stock to order at what time.

• Inventory Management

• Warehouse Maintenance

• Handling Materials

• Customer Service

This includes receiving and organizing space, scheduling labor, managing inventory, and fulfilling orders.

• Inventory Management

• Warehouse Maintenance

• Handling Materials

• Customer Service