MARKETING FIRST TERM EXAM 2021/2022

The application of marketing activities beyond a country's national boundaries is_____

• Domestic marketing

• Wholesale marketing

• Retail marketing

• International marketing

A tax charged in proportion to the value of imported goods is?

• Specific duty

• Ad valorem

• Custom duty

• Excise duty

An arrangement whereby a company's name and trademark are used by a foreign company is____

• Licensing

• Franchising

• Joint venture

• Strategic alliance

Another term for e-marketing is__________

• Direct marketing

• Internet marketing

• Electronic marketing

• Electronic purchasing

An authorized person who accesses other people's information on the internet is a ________

• Web designer

• Web owner

• Web hacker

• Web provider

Business risks in international market is higher in__________

• Licensing

• Joint venture

• Exporting

• Direct investment

The environmental factor that comprises of inflation, employment income level and interest rate is described as____________

• Political

• Economic

• Legal

• Social

The relationship between a country's visible imports and exports in a trading year is known as

• Balance of payment

• Balance of trade

• Counter trade

• International trade

The process of selling a product in international marketing with agreement to pay with another product is________

• Draw back

• Counter trade

• Barter trade

• Buy-back

The exchange of goods and services in international marketing is_____________

• Counter track

• Foreign trade

• Entreport trade

• Domestic trade