
ICPM 2 - Chapter 1
Authored by Natalie Brown
Professional Development
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Specific lists of tasks that must be performed to implement goals and
objectives can be best defined as which of the following types of plan?
Standard plans
Single-use plans
SMART plans
Action plans
Standing plans
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A standing plan that acts as a general guide to action that applied to the
employees of an organisation known as a __________.
Belief
Rule
Policy
Standard operating procedure
Scenario
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Serving only one segment of the overall market and trying to be the most
differentiated organisation serving that segment is considered what type of
strategy?
Global strategy
Focused low-cost strategy
Low-cost strategy
Focused differentiation strategy
Differentiation strategy
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Japanese consumer electronics company Sony Corporation and the
Swedish telecommunications company Ericsson combining a part of their
resources to manufacture mobile phones is an example of a(n) __________.
Joint venture
Acquisition
Wholly owned subsidiary
Merger
Hostile takeover
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A group of managers analyze both the internal strengths and weaknesses
of their organization as well as the opportunities and threats of the
external environment. What type of analysis is this?
Mission analysis
SWOT analysis
PEST analysis
Diversification analysis
Competition analysis
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
According to an organisation’s SWOT analysis, which of the following would
be a potential strength?
The organisation has the potential to break the barriers of entry to a new
market.
The organisation has the highest profit margin in its market.
The organisation’s research and development section is on the decline.
The organisation’s current customer preferences are rapidly changing.
There is a lack of cooperation between the organisation’s values and
division.
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A ___________ is a strategy that focuses on driving the organization’s costs
down below the costs of its rivals.
Global strategy
Focused low-cost strategy
Low-cost strategy
Focused differentiation strategy
Differentiation strategy
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