Week 2 Final Quiz

What kind of experience do customers expect according to the document?

• Generic experience

• Personalized experience

• Standardized experience

• Unpleasant experience

What should be taken seriously as per the document?

• Complaints

• Feedback

• Sales

• Marketing

What are the three key factors of success according to the 3C's framework?

• The Company, The Customers, The Competitors

• The Product, The Price, The Promotion

• The Market, The Management, The Money

• The Strategy, The Structure, The Systems

According to the 3C's framework, which factor is NOT a focus for strategists?

• The Company

• The Customers

• The Competitors

• The Community

Which element of the 4C's framework involves understanding what the customer desires?

• Consumer Wants & Needs

• Convenience to Buy

• Cost to Satisfy

• Communication

Which element of the 4C's framework is represented by the color orange in the diagram?

• Consumer Wants & Needs

• Convenience to Buy

• Cost to Satisfy

• Communication

What does GDPR aim to protect?

• People's PII (Personally Identifiable Information)

• Business data

• Government data

• Public records

What does "processing" concerning information or data mean according to the GDPR definition?

• Only recording data

• Only holding data

• Obtaining, recording, or holding the information or data or carrying out any operation or set of operations on the information or data

• Only obtaining data

Which of the following is NOT included in the definition of "processing" concerning information or data?

• Obtaining data

• Recording data

• Holding data

• Ignoring data

What is one of the operations included in the definition of "processing"?

• Ignoring the data

• Avoiding the data

• Transmitting the data and making the data available

• Hiding the data