Imaging and Design for Social Impact

What is the primary purpose of graphic design?

• A.) To create physical art

• B.) To communicate visually

• C.) To increase sales

• D.) To write content

What term was first used by William Addison Dwiggins in 1992?

What is a fundamental element of graphic design that connects two or more points?

• A.) Shape

• B.) Texture

• C.) Line

• D.) Color

Which type of shapes are regular and mathematical?

What does ‘white space’ in design refer to?

• A.) Empty space around elements

• B.) The color of the background

• C.) The space between lines of text

• D.) The use of colors

What principle helps guide the viewer's eye through a design?

• A.) Repetition

• B.) Alignment

• C.) Proximity

• D.) Contrast

Which color profile is used for designs intended for print?

What is the difference between a font and a typeface?

• A.) Typeface is a format; font is a style

• B.) Font refers to the style, typeface refers to the weights

• C.) Typeface is a style; font is a specific weight or size

• D.) Font is a category; typeface is a collection

What is a serif font characterized by?

• A.) Lack of strokes at the end of letters

• B.) All uppercase letters

• C.) Small decorative lines at the end of letters

• D.) Decorative and script styles

Which color scheme uses colors that are directly opposite each other on the color wheel?

• A.) Analogous

• B.) Complementary

• C.) Monochromatic

• D.) Triadic