Business-to-Consumer E-Commerce - Chapter 4

Which of the following is a common e-commerce model where businesses sell products directly to consumers?

• B2B (Business-to-Business)

• B2C (Business-to-Consumer)

• C2C (Consumer-to-Consumer)

• G2C (Government-to-Consumer)

Tags

DOK Level 1: Recall

What is the primary function of a payment gateway in e-commerce?

• To manage inventory

• To process online payments

• To design the website layout

• To handle customer service

Tags

DOK Level 1: Recall

Which of the following is a key aspect of website usability?

• High-resolution images

• Easy navigation

• Flashy animations

• Complex design

Tags

DOK Level 1: Recall

Which digital marketing strategy involves promoting products through social media platforms?

• Search Engine Optimization (SEO)

• Pay-Per-Click (PPC) Advertising

• Social Media Marketing (SMM)

• Email Marketing

Tags

DOK Level 1: Recall

What is the primary goal of implementing security measures in e-commerce?

• To increase website traffic

• To protect customer data

• To enhance website aesthetics

• To reduce product prices

Tags

DOK Level 1: Recall

Which e-commerce model involves transactions between consumers?

• B2B (Business-to-Business)

• B2C (Business-to-Consumer)

• C2C (Consumer-to-Consumer)

• G2C (Government-to-Consumer)

Tags

DOK Level 1: Recall

Which of the following is a common online payment system?

• PayPal

• Microsoft Word

• Adobe Photoshop

• Google Maps

Tags

DOK Level 1: Recall

What is the purpose of a shopping cart on an e-commerce website?

• To display advertisements

• To store selected items for purchase

• To provide customer reviews

• To manage user accounts

Tags

DOK Level 1: Recall

Which digital marketing strategy focuses on improving a website's visibility in search engine results?

• Social Media Marketing (SMM)

• Search Engine Optimization (SEO)

• Content Marketing

• Affiliate Marketing

Tags

DOK Level 1: Recall

What is a common method to ensure security in e-commerce transactions?

• Using simple passwords

• Implementing SSL certificates

• Sharing login details

• Disabling firewalls

Tags

DOK Level 1: Recall