Second Midterm Exam

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Which of the following is not an investigation approach?

One correct answer

• Descriptive Methods

• Exploratory Methods

• Causual Methods

• Mediant Methods

Which of the following is not a decision-making principle?

One correct answer

• Automatic Thinking

• Cognitive System

• Social Thinking

• Mental Models

Demographics are the only data used to do segmentation

• True

• False

What is the name of the data from which we can do segmentation taking into consideration personality, lifestyle, believes, etc?

In our context, the unconscious is understood as the awareness level.

• True

• False

Correlation does not imply

Which dimension is not part of the 3-factor profiling model?

One correct answer

• Emotional Processing

• Sensory and information processing

• Sociocultural Experience

• Economic Experience

A good technique to measure stopping power is through 

One correct answer

• Rational Methods

• Believe/Attitude Methods

• Reaction Methods

• None

What makes decision-making hard for costumers?

One correct answer

• What's unknown

• What's difficult to process

• What's uncertain

• All of the above