2020 Marketing cluster 1205

Brix Beauty Salon used a celebrity's name and photograph in a recent newspaper advertisement, even though the celebrity had not given Brix permission to use her name and likeness. What tort did Brix Beauty Salon commit?

• Appropriation

• Wrongful interference

• Defamation

• Conversion

The ZRB Company promises to ship LST Inc. 200 units of product by a certain date, and LST Inc. promises to pay ZRB $25,000 for the product within 14 days of receipt. This is an example of a(n)

• executed agreement

• exempt contract

• bilateral contract

• defensible agreement

Which of the following is the most common channel of distribution for consumer goods:

• Producer to consumer

• Producer to retailer to consumer

• Producer to wholesaler to retailer to consumer

• Producer to agents to wholesaler to retailer to consumer

What type of law is violated when a supplier requires intermediaries to enter into tying agreements?

• Infringement

• Probate

• Zoning

• Antitrust

Although implementing slotting fees can help a business offset risks and cover stocking costs, it can become an ethical issue if it

• eliminates tax incentives

• encourages economic growth

• reduces competition

• supports competing agreements

Alpha's Pizza and Bravo's Pizza are two restaurants that are in a horizontal conflict known as a price war. This conflict will most likely have a __________ impact on consumers by __________ prices.

• negative; inflating

• negative; splitting

• positive; inflating

• positive; reducing

One way for an audience to show that it supports a speaker's opinion is by __________ the speaker.

• ignoring

• heckling

• applauding

• tolerating

What do environmental distractions to active listening include?

• Personal matters that cause us to worry

• The speaker's appearance and manner

• Poor lighting and noise

• Strong opinions about the topic

One of the disadvantages of using nonverbal communication is that it

• is not considered courteous.

• is not a common form of communication.

• may not be interpreted accurately.

• may not be associated with leadership.

Pablo takes a telephone call for a coworker. So that Pablo's coworker can follow up with the telephone caller, he should ask the caller for his/her

• name, organization, and telephone number.

• name, current address, and extension number.

• telephone number, last name, and zip code.

• telephone number, last name, and address.