Branding

What is the main topic of the article by Peter Vane?

• Advertising

• Branding

• Market research

• Sales techniques

According to the article, what is essential for a brand to connect with customers?

• A recognizable logo

• Rational and emotional appeal

• High sales volume

• Competitive pricing

What example does the article use to illustrate brand loyalty?

• Coca-Cola

• Nike

• iPods

• Samsung

Why did Cadbury’s soup fail according to the article?

• Poor marketing strategy

• High price

• Off-brand product

• Low quality

What does the article suggest is crucial for maintaining brand loyalty?

• Frequent advertising

• Consistent storytelling

• Discount offers

• Product variety

What is the article’s stance on the importance of branding?

• It is overrated

• It is only important for large companies

• It is the most important point for any company

• It is only relevant for consumer products

How does the article describe people’s relationship with their iPods?

• As a necessary evil

• As a best friend

• As a luxury item

• As a temporary trend

What happens when a brand changes its story according to the article?

• It gains new customers

• It loses brand loyalty

• It increases sales

• It becomes more popular

What should a brand aim to be for its customers?

• The cheapest option

• The most advertised product

• The best known and best felt product

• The most innovative product

What does the article imply about the future of iPods?

• They will always be popular

• They might become outdated

• They will dominate the market

• They will be replaced by another Apple product