CB week 3

What is the first stage in Buying decision process?

• Problem Recognition

• 1. Information Search

• 1. Evaluation of Alternatives

• Purchase Decision

In what stage customer starts to collect information about product that he/she will buy?

• Post-purchase behaviour

• Purchase Decision

• Evaluation of Alternatives

• Information Search

Consumers compare the available solutions and choose the best one that fits their situation.
What stage related to the statement above?

• Information Search

• Post-purchase behaviour

• Evaluation of Alternatives

  
  

• information search

Customers have specific criteria that must be met in purchasing desire products.

• Need recognition rule

• Non-compensatory Decision Rule

• marketing rule

• Compensatory Decision Rule

In Purchase decision stage, attitudes refers to...

• how consumers are influenced by other consumers' opinions

• unforeseen changes in any factors that may affect consumers' purchase decisions.

Ali is about to decide which laptop he will purchase. Initially, he thought the laptop was RM3000 with 1 year warranty, but suddenly the salesperson informed him if add another RM100, he will get 2 year warranty instead. What factors influence this decision?

• Money factors

• Unexpected situational

• Attitudes

• Pricing factors