
What is Hospitality Marketing
Quiz
•
Hospitality and Catering
•
9th Grade
•
Medium
GIANNA M BURKE
Used 8+ times
FREE Resource
15 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the primary focus of marketing?
Selling products at the lowest price
Meeting the needs and wants of customers
Creating advertisements
Producing high-quality goods
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The "Four Ps" of marketing include all of the following except:
Product
Promotion
Pricing
Personalization
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following best defines "advertising"?
Generating publicity for a company
Any paid promotional material aimed at a mass audience
Selling products aggressively
Building long-term relationships with customers
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does "customer satisfaction" refer to?
Meeting or exceeding customer expectations
Lowering prices to attract more customers
Making sales at any cost
Creating appealing advertisements
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In the marketing mix, what does "place" refer to?
The location of the business
The distribution of the product
The pricing of the product
The promotion methods used
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which term describes an approach to travel that minimizes environmental impact?
Demographics
Ecotourism
Public relations
Aggressive selling
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a market-based philosophy?
Focus on product quality
Focus on aggressive selling
Focus on customer wants and needs
Focus on reducing costs
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