Techniques of Persuasion in Advertising

Which technique of persuasion involves using a list of reasons why the product or service is good?

• Stacking

• Repetition

• Slogan

• Logo

What does the technique of 'Repetition' aim to achieve in advertising?

• Makes the product or service familiar to the consumer

• Identifies the product or service with an idea

• Associates the product or service with a personality or lifestyle

• Uses emotion to sell a product or service

Which technique of persuasion uses a symbol to identify the product or service?

• Slogan

• Logo

• Snob Appeal

• Bandwagon

What is the purpose of 'Snob Appeal' in advertising?

• Associates the product or service with a personality or lifestyle

• Uses peer pressure to influence the consumer

• Uses technical words to impress the consumer

• Associates the product with common people

Which technique of persuasion involves using emotion to sell a product or service?

• Emotional Appeal

• Price Appeal

• Testimonial

• Technical Jargon

What does the 'Bandwagon' technique use to influence the consumer?

• Peer pressure

• Technical words

• General feeling

• List of reasons

Which technique of persuasion involves someone endorsing the product?

• Testimonial

• Transfer

• Name Calling

• Plain Folks

What is the goal of the 'Confusion' technique in advertising?

• Gains the consumer's attention by confusing them

• Uses technical words to impress the consumer

• Associates the product with common people

• Gives a general feeling about the product

Which technique of persuasion involves using technical words to impress the consumer?

• Technical Jargon

• Transfer

• Glittering Generality

• Emotional Appeal

What does the 'Plain Folks' technique try to identify the product with?

• Common people

• Technical words

• Peer pressure

• General feeling