HTIIB: Unit 5 Practice Quiz

Which of the Five Forces takes a look at how easy it is for another competitor to start up in a market?

• Buyer Power

• Threat of New Entry

• Supplier Power

• Competitive Rivalry

What term describes a company that sells items or goods to a business?

• competitor

• supplier

• rival

• marketer

Which term does NOT describe one of the MOST common ways to advertise online?

• social media

• email promotions

• malware

• website ads

Which of the Four Ps aligns with advertising and public relations?

• product

• place

• promotion

• price

Jo is studying E. Jerome McCarthy in marketing class. What is Jo MOST likely learning about?

• Four Ps

• market mix

• niches

• Five Forces Framework

Salma is in charge of all the social media accounts for the boutique hotel where she works in NYC. When she first started in the position, her manager made it clear that when managing social media for a business if someone comments or messages about a post, what should Salma do?

• read then delete the post

• immediately respond and continue to pursue the client

• take time to reach back out to the customer

• ignore the message completely

What section of the Five Forces Framework takes a look at buyers in the business world, and recognizes how easy it is for buyers to drive prices down?

• Buyer Power

• New Buyer Entry

• Buyer Supplies

• Competitive Buyer Rate

What term describes the goods or services that a business sells?

• product

• price

• place

• promotion