W1D2 Recap Methodologies

Organize these options into the right categories

Groups:

(a) Qualitative Advantages

,

(b) Qualitative Disadvantages

,

(c) Quantitative Advantages

,

(d) Quantitative Disadvantages

• Generates reproducible knowledge.

• Can be conducted with small samples

• Can be used to systematically describe large collections of things.

• Flexible – can often adjust methods to develop new knowledge.

• Difficult to standardize research.

• Cannot be analysed statistically or generalised to broader populations.

• Requires larger samples.

• Requires statistical training to analyse data.

Organize these options into the right categories

Groups:

(a) Primary - Advantages

,

(b) Primary - Disadvantages

,

(c) Secondary - Advantages

,

(d) Secondary - Disadvantages

• Can be collected to answer your specific research question.

• Requires training in data collection methods.

• No control over how data was generated.

• Can collect data that spans longer timescales and broader geographical locations.

• More expensive and time-consuming to collect.

• Requires extra processing to make sure it works for your analysis.

• Have control over the sampling and measurement methods.

• Easier and faster to access.

Organize these options into the right categories

Groups:

(a) Descriptive - Advantages

,

(b) Descriptive - Disadvantages

,

(c) Experimental - Advantages

,

(d) Experimental - Disadvantages

• Can establish cause and effect relationships.

• Able to describe research subject without influencing it.

• May influence the research subject in unexpected ways.May influence the research subject in unex

• Accessible – can gather more data on a larger scale.

• No control over confounding variables.

• Can’t establish cause and effect relationships.

• Usually requires more expertise and resources to collect data.

• More control over confounding variables.

An experiment uses

(a)   and ​ (b)   methodologies

• primary
• secondary
• quantitative
• qualitative
• either qualitative or quantitative
• either primary / seconddary

When do you use an experiment in research?​ To test cause-and-effect relationships. (a)  

• To test cause-and-effect relationships.
• To test if apes can communicate dreams.
• To test if hypotheses and theories can be reliable

A survey uses ​ (a)   and ​ ​ ​ (b)   methodologies

• primary
• quantitative
• secondary
• qualitative
• either qualitative / quantitative
• either primary / secondary

When do you use a survey in research?​ ​ (a)   ​

• to understand the general traits of a population.
• to understand how to ask questions appropriately
• to gather more answers on a given topic

An interview or a focus group uses ​ (a)   and ​ ​ ​ (b)   methodologies

• primary
• quantitative
• secondary
• qualitative
• either qualitative / quantitative
• either primary / secondary

When do you use interviews or focus groups in research?​ ​ (a)   ​

• To gain more in-depth understanding of a topic.
• to gain access to more information after a survey
• to meet the participants more professionally.

An observation uses ​ (a)   and ​ ​ (b)   methodologies.

• primary
• quantitative
• secondary
• either quantitative/qualitative
• qualitative
• either primary/secondary