Retail Marketing (Unit 1)

All activities involved in selling goods or services directly to final consumers for their personal, non-business use are called as

• Retailing

• Wholesaling

• Disturbution

• Processing and maintaining

The Final user of a purchase is

• Consumer

• Customer

• Buyer

• Marketer

Retailers are refered to as

• Intermediaries

• Prospects

• Competitors

• Marketing Consultants

The French word retailer means

• Whole of

• a piece of

• a part of

• Proportion of

A large retail outlet that handles a wide variety of lines of product with wide assortment in each line is a 

• Department Store

• Malls

• Convenience Stores

• Discount Stores

Product may be .....

• Tangible

• Intangible

• Both tangible and intangible

• None of the above

Online retailing ............

• can be described as physical (traditionally bricks and mortar)

• this means selling in a physical store and online

• is a mix of two things to form one

• Online shopping (sometimes known as E-tailing, from "electronic retail" or E-shopping) is a form of electronic commerce

Temporary shops are also known as...

• Pop up shops

• Pop shops

• Top shops

• Pop down shops

who is a retailer

• who manufactures goods

• who supplies goods in small quantities

• who supplies goods in bulk

• who advertises goods

E-retailing refers to

• a. sales of electronic items

• b. catalog shopping

• c. computerized store

• d. retailing and shopping through internet