What is Point of Purchase Materials

What is impulse buying?

• Planned to purchase

• Hard sell by promoter

• Unplanned decision to purchase

• Free gift after purchase

What is the purpose of using point-of-purchase material?

• Attract customer's attention

• Confuse customer

• Turn down the customer

• Allow customer to skip the purchase

POP materials consist of display stands, signage, promotional products, packaging, digital screens and

• text book

• brochures

• note book

• newspaper

Drag and Drop the appropriate options according to the Poster requirements.

Groups:

(a) Correct information

,

(b) Incorrect information

• Company / brand

• Expiry date

• Warranty information

• Promotion mechanics

• Product image

• Theme

• Promotion period

• Shipping details

• Company background

• Product descriptions

Which one of the following is part of the signage?

• Window backdrop

• Flyer

• Poster

• Price label

Which is the correct size used for poster?

• A1

• A2

• A3

• A4