Advertising Lesson 1 (What is advertising?)

What is the definition of advertising?

• Selling products to a target audience

• Creatively communicating a message with a purpose to a target audience through media

• Creating logos for companies

• Organizing events for charity organizations

Which term refers to everything connected with a big company like Apple, Coca-Cola, and Nike?

• Corporate brand

• Small brand

• Marketing communication

• Direct marketing

Advertising is only done for big businesses.

• true

• false

Advertising means selling.

• true

• false

Why is creativity important in advertising?

• To confuse the audience

• To make the advertisement stand out and be more engaging

• To increase the cost of advertising

• To limit the reach of the message

What is the significance of the target audience in advertising?

• It helps in increasing the cost of advertising

• It has no impact on the success of the advertisement

• It ensures the message reaches the right people at the right time

• It limits the creativity of the advertisement

What is the difference between advertising, advertiser, and advertisement?

• Advertising is the process, advertiser is the one who advertises, and advertisement is the message

• They all mean the same thing

• Advertising is the same as marketing

• Advertiser is the same as brand

What does the term 'brand' refer to?

• The identity of a company, product, or service represented by a name, logo, and reputation

• The location of the advertisement

• The target audience of a company

• The cost of advertising

What does the term 'ad' stand for?

• Advertise

• Addition

• Advertisement

• Adaptation

What is a campaign in advertising?

• A marketing strategy

• A single advertisement

• A series of ads that are not related

• A coordinated series of ads