Marketing Research 3B

Which of the following levels of measurement is used for categorical data without any order?

• Interval

• Ordinal

• Nominal

• Ratio

Which level of measurement allows for the ranking of data but does not assume equal intervals between ranks?

• Interval

• Ordinal

• Nominal

• Ratio

Which level of measurement includes a true zero point, allowing for the calculation of ratios?

• Interval

• Ordinal

• Nominal

• Ratio

Which level of measurement is represented by the following example: "Survey respondents are asked to rate their satisfaction on a scale from 1 to 5"?

• Interval

• Ordinal

• Nominal

• Ratio

Which of the following characteristics is true for interval level measurement?

• There is a true zero point.

• Differences between values can be meaningfully interpreted.

• Data can only be categorized without any order.

• It is used for ranking data without assuming equal intervals.

Which level of measurement is represented by the following example: "A thermometer measures temperature in degrees Celsius"?

• Interval

• Ordinal

• Nominal

• Ratio

Which of the following characteristics is true for ratio level measurement?

• There is a true zero point.

• Differences between values can be meaningfully interpreted.

• Data can only be categorized without any order.

• It is used for ranking data without assuming equal intervals.

______ scaling techniques require the respondent to compare two or more objects.

Which of the following statements are known to be disadvantages for ranking order scaling?

• Determining the mode and median

• It provides only ordinal data

• Analyzing the order of preferences

• Not all options are available to the respondent

• B & D

Which of the following is NOT a non-comparative scaling technique?

• Graphic rating scales

• Q-sorting scaling

• Itemised rating scales

• None of the above