The Collapse of Subway's Sandwich Empire

What was a major factor in Subway's rapid expansion?

• High-quality ingredients

• Extensive marketing campaigns

• Low franchise fees

• Celebrity endorsements

Which competitor significantly impacted Subway's market share?

• McDonald's

• Chipotle

• Burger King

• KFC

What problem did Subway face with its franchise model?

• High operational costs

• Inconsistent quality control

• Limited menu options

• Poor marketing strategies

What was a key issue with Subway's marketing campaigns?

• Lack of social media presence

• Ineffective branding

• Overreliance on discounts

• Celebrity scandals

Subway's slogan "Eat Fresh" was criticized due to what reason?

• High prices

• Misleading quality claims

• Limited locations

• Poor service

What contributed to Subway's decline in customer satisfaction?

• Reduction in portion sizes

• Poor customer service

• Increased prices

• Limited menu variety

Which operational change negatively affected Subway's performance?

• Switching to organic ingredients

• Reducing menu options

• Expanding overseas

• Closing underperforming stores

How did Subway's relationship with its franchisees impact its brand?

• Strong community support

• Consistent franchisee complaints

• High franchisee profits

• Collaborative marketing efforts

What was a major external factor affecting Subway's market?

• Economic recession

• Rising health consciousness

• Increase in fast food chains

• Technological advancements

Which Subway product faced significant backlash?

• Meatball Marinara

• Chicken Teriyaki

• Footlong sandwiches

• Veggie Delite