120 questions of E-commerce
Quiz
•
Business
•
University
•
Easy
Dũng Chí
Used 2+ times
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115 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the first step in creating an online business strategy?
Identifying business goals
Understanding what the competition is doing
Knowing the market
Aligning goals to the strategy
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the purpose of the 'See, Think, Do, Care' framework?
To help determine a marketing strategy
To help a business understand the customer journey online
To help a business reach a global audience
To give insight into specific customer groups
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Once you've worked out your Unique Selling Proposition (USP), how would you use it in a long-term online strategy?
Incorporate it within marketing materials across all channels to help raise customer awareness
Create an email campaign letting your customers know why you are unique
Film a video explaining your unique selling point and send it to employees
Create a press release and distribute it through your channels
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why is optimizing customer touchpoints online beneficial for businesses?
It allows brands to add pop-up ads at every point of the customer journey, ensuring high visibility
It gives businesses the opportunity to save money on online advertising
It provides customers with value every time they come into contact with a brand, helping build trust
It gives businesses an opportunity to collect more data from potential customers
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What type of information can KPIs provide?
Audience segmentation
Long-term projections
Financial viability
Board decisions
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What should be the first step of a structured SEO plan?
Identifying your ad budget
Buying an analytics software
Setting up your presence on social media sites
Keyword research
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following would be an ideal goal for an SEO plan?
Increasing social media likes and followers
Increasing how many relevant people visit your website
Showing your website to as many people as possible
Being in first place in SERP for any keyword
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