Numeracy Workshop - Social Media

Which of the following is NOT a social media platform?

• LinkedIn

• Instagram

• Facebook

• Google Analytics

Which social media platform is known for its professional networking focus?

• LinkedIn

• Instagram

• TikTok

• Snapchat

Why do businesses use social media?

• To play games

• To engage with customers and promote their products/services

• To conduct laboratory tests

• To print documents

What does "like" mean on social media?

• Disliking a post

• Ignoring a post

• Showing approval or enjoyment of a post

• Editing a post

What is a "hashtag" used for on social media?

• To create a website

• To tag and categorise content for easy discovery

• To send private messages

• To upload documents

Which of the following is a way to measure the success of a social media campaign?

• The number of employees in the company

• The colour scheme of the company’s logo

• The physical location of the business

• The number of likes, shares, and comments on posts

What is a common way to increase reach on Facebook?

• Creating engaging and shareable content

• Ignoring comments and messages

• Posting only once a month

• Buying followers

Which of the following is an example of user-generated content?

• A blog post written by the company’s CEO

• A video advertisement created by the marketing team

• A customer’s photo shared on Instagram using the brand’s hashtag

• An infographic designed by the social media manager

Approx how many world wide users of social media are there?

• 5.4 billion

• 5.45 billion

• 5.5 billion

• 5 billion

What does "sharing" a post mean?

• Deleting a post

• Saving a post

• Editing a post

• Making a post visible to more people by reposting it on your profile