品牌最基本的含义是品牌代表着特定的什么?

十一章 品牌策略

Quiz
•
Other
•
University
•
Hard
Mengjun XIE
Used 2+ times
FREE Resource
15 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
品牌价值
品牌属性
商品价值
商品属性
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
我国对商标的认定坚持什么原则?
注册在先
使用优先辅以注册优先
使用优先
注册优先辅以使用优先
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
品牌运营就是从什么开始的?
品牌设计
品牌定位
品牌维护
品牌传播
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
复合品牌指对什么产品赋予两个或两个以上品牌?
同一种
两种
多种
同类
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
奔驰公司如果以奔驰名称推出廉价小汽车,会削弱什么?
品牌属性与个性
品牌利益与个性
品牌价值与个性
品牌文化与个性
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
企业利用其成功品牌的声誉来推出改良产品或新产品,称之为什么?
品牌扩展
品牌增值
品牌推广
品牌传播
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
市场定位的实质就是什么定位?
产品定位
差异化定位
品牌定位
形象定位
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