Entrepreneurship and Digital Business Quiz

What is the definition of entrepreneurship?

• The activity of setting up a business, taking on risks in the hope of profit

• The process of affecting the visibility of a website in search engine results

• An internet advertising model used to direct traffic to websites

• A digital channel used to reach consumers via electronic mail

What is the main objective of conducting market research in entrepreneurship?

• Understand target market, competitors, latest technology trends, and economic issues

• Enhance financial management and customer service

• Increase social media followers and engagement

• Improve inventory management and branding

Which characteristic is related to an entrepreneur being responsible?

• Opportunity taker, latest trends, online business advancement

• Dynamic & competitive, maintain competitive edge, entrepreneurial confidence

• Towards business and customers, trustworthy and reliable during all conducts

• Risk taker, identify and manage risk, learn from mistakes & failure

What is the major concept of the 4th Industrial Revolution (IR4.0)?

• An internet advertising model used to direct traffic to websites

• Foundational transformational technologies: Artificial Intelligence (AI), Blockchain, Finance Technology (FinTech), and Internet of Things (IoT)

• Using digital channels to promote products and services to consumers and businesses

• The process of affecting the visibility of a website in search engine results

What is the definition of digital marketing?

• Using digital channels to promote, or market, products and services to consumers and businesses

• The activity of setting up a business, taking on risks in the hope of profit

• An iterative process through social media site and gaining website traffic

• A type of online advertising that typically contains text, logos, photographs or other images

What is the primary goal of cyber security?

• To increase social media followers and engagement

• To improve inventory management and branding

• To enhance financial management and customer service

• To protect the confidentiality, integrity, and availability of computer systems, networks, and data against attacks

What is the main purpose of email marketing?

• To enhance financial management and customer service

• To increase social media followers and engagement

• To improve inventory management and branding

• To provide timely personalized communications to target audience

What is the key aspect of social media marketing?

• Sending targeted emails to potential customers

• Increasing search engine visibility through optimization techniques

• Displaying digital advertisements on various websites

• Building relationships with customers through social media platforms

What is the main focus of mobile marketing?

• Sending targeted emails to potential customers

• Displaying digital advertisements on various websites

• Increasing search engine visibility through optimization techniques

• Promotion of products or services for mobile phones and devices

What is the primary concern with phishing?

• Creating fake websites to deceive customers

• Installing malicious code in a computer to redirect users

• Spamming users with unwanted emails

• Hacker attempts to impersonate or trick the target into giving away sensitive information