What does the "Product" element of the 4Ps of marketing refer to?

4Ps of Marketing Quiz 1

Quiz
•
Computers
•
9th Grade
•
Medium
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10 questions
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1.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
The price of the product
The distribution channels
The actual goods or services offered
The promotional strategies
2.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which of the following is NOT a part of the 4Ps of marketing?
Product
Price
Promotion
People
3.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What is the primary focus of the "Price" element in the 4Ps of marketing?
The cost of production
The amount of money customers must pay to acquire the product
The advertising budget
The design of the product
4.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which element of the 4Ps of marketing involves deciding where to sell the product and how to deliver it to the market?
Product
Price
Place
Promotion
5.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What does the "Promotion" element of the 4Ps of marketing include?
The features and benefits of the product
The pricing strategy
The methods used to communicate with customers
The locations where the product is sold
6.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which of the following is an example of a promotional strategy?
Setting a competitive price
Offering a discount
Choosing a retail location
Designing the product packaging
7.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
In the context of the 4Ps, what is meant by "Place"?
The physical characteristics of the product
The cost to the consumer
The locations and methods used to make the product available to customers
The advertising and sales techniques
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