Idea Generation Quiz

What is the main objective of divergent thinking?

• To follow traditional methods

• To explore many possible solutions

• To stick to one solution

• To limit creativity

Which of the following is NOT a characteristic of good idea generation?

• Impossible

• Delivers Value

• Different/Better

• Doable

What is the key principle of fluent thinking in divergent thinking?

• Rapid thought flow

• Generation of lots of ideas

• Uses prior knowledge to expand ideas

• Thought production differs from the norm

Which technique allows you to explore many combinations of attributes to generate new product ideas?

• Brainstorming

• SCAMPER

• Visual Connections

• Idea Grids

What is the main purpose of SCAMPER in generating ideas?

• To substitute ideas

• To eliminate all ideas

• To reverse ideas

• To combine ideas

What is the first step in the SCAMPER method when developing a new beverage?

• Adapt

• Substitute/Replace

• Magnify

• Combine/Merge

What is the benefit of brainstorming according to the text?

• To defer judgment

• To limit the number of ideas

• To discourage wild ideas

• To improve team collaboration

What is the process involved in the Visual Connection Technique?

• Participants write down words associated with an image

• Participants make direct connections between words and the problem

• Participants brainstorm ideas

• Participants list different options for each column

What is the main guideline for effective brainstorming?

• Build on the ideas of others

• Strive for quantity

• Encourage wild ideas

• Defer judgment

What is the key characteristic of a good idea according to the text?

• Different/Better

• Delivers Value

• Acceptable Cost-Benefit

• Doable