INTERNATIONAL MARKETING

INTRODUCTION TO GLOBAL MARKETING. based on Value equation, Which are parts of Value that marketer need understand for customer?

• Image Benefit

• Money

• Time

• effort

• Functional Benefits

Global Economic Environment (GEE). Which topics are part of GEE?

• Major Changes of World Economy

• Economic Systems

• Balance of Payments

• Trade in Merchandise and services

Global Trade Environments (GTE). Which are parts of the GTE we have been discussed?

• WTO

• GATT

• The Middle East

• ASEAN

• WHO

APPROACHING GLOBAL MARKETS. Which are parts of it?

• SIM as a strategic asset

• IT, MIS, and BIG DATA

• Formal Market Research

• Informal Market Research

SEGMENTING-TARGETING-POSITIONING (STP). As part to approaching global market, which are parts under its topic?

• pyscho-ethnic segmentation

• Product market Decision

• Standardized Global Marketing

• Atribute/Benefit Positioning

• Branding Target

Global Market-Entry Strategy as part to approach global market. Which are parts of its issues been discussed?

• Agreement

• Licensing

• Investment

• Global startegic Partnership

STRATEGY AND LEADERSHIP IN THE 21st CENTURY. Which issues been discussed on this topics?

• Leadership

• Ethics

• Lean Production

• organizing for Global Marketing

Strategic Elements of Competitive Advantage. Which parts are under its topics?

• Porter 5 forces

• Focus strategies

• Positioning Strategies

• Low Cost Leadership

BRAND & PRODUCT DECISIONS in GLOBAL MAREKTING. In order to understand the basic products concept, which topics belong to it?

• Local products vs Brands

• International Products & Brands

• STP Brands

• Global Brand Development

Global Marketing Communication. Which topics we had been discussed?

• PR and Publicity

• Global Advertising

• OHH

• Direct Marketing

• Sales Force Nationality