2.6 Gymshark Segmentation Quiz (HW 13)

What is the primary reason for market segmentation?

• To increase production costs

• To meet the vast differences between the needs and wants of people

• To reduce the number of products

• To simplify marketing strategies

What is geographical segmentation based on?

• Age

• Income

• Location

• Gender

Which company varies its menu according to the location of its customers?

• Gymshark

• Tesla

• Asos

• McDonald's

What demographic does Gymshark primarily target?

• 30-40 year-olds

• 18-25 year-olds

• 50-60 year-olds

• 10-15 year-olds

Which segmentation relates to consumer buying behavior?

• Geographical segmentation

• Behavioural segmentation

• Income segmentation

• Demographic segmentation

What is an example of a business targeting a lifestyle segment?

• Asos selling dresses

• McDonald's Happy Meal

• Subway releasing plant-based products

• Tesla targeting high earners

Which company is known for using influencer marketing effectively?

• Waitrose

• Aldi

• Gymshark

• Rolex

What is a key benefit of market segmentation for businesses like Gymshark?

• Increased production costs

• Increased brand loyalty and repeat custom

• Simplified marketing strategies

• Reduced product variety

What is a potential drawback of conducting market segmentation?

• Decreased brand loyalty

• Increased costs

• Simplified marketing strategies

• Reduced profitability

Which company targets customers with lower levels of disposable income?

• Tesla

• Nike

• Aldi

• Gymshark