DAY 27- Google Adwords Search & Display (16th July 2024)

What type of ad format typically appears on Google search results pages?

• Display Ads

• Video Ads

• Shopping Ads

• Text Ads

Which metric measures the number of times an ad is displayed on the Google Display Network?

• Click-through rate (CTR)

• Impressions

• Cost-per-click (CPC)

• Conversions

What is the main objective of using Google Search Ads?

• To increase brand awareness

• To drive website traffic

• To create animated ads

• To generate impressions

Which targeting option allows you to show display ads to users based on their interests and browsing behavior?

• Keyword targeting

• Contextual targeting

• Remarketing

• Demographic targeting

Which type of Google Ad would you use to promote an app installation?

• Search Ads

• Display Ads

• Shopping Ads

• App Promotion Ads

What bidding strategy should you use if you want to maximize the number of clicks on your ads?

• Cost-per-thousand impressions (CPM)

• Target CPA (Cost-per-acquisition)

• Maximize Clicks

• Enhanced CPC (Cost-per-click)

What is a key benefit of using display ads on the Google Display Network?

• They only appear on search results pages

• They can reach a wide audience across various websites

• They are limited to text format

• They do not support images or videos

Which feature allows you to exclude specific websites or content from showing your display ads?

• Placement exclusions

• Keyword targeting

• Interest categories

• Demographic exclusions

How can you improve the relevance of your search ads to users?

• Use general keywords

• Create generic ad copy

• Use specific, targeted keywords

• Avoid using negative keywords

Which metric indicates how often people who see your ad end up clicking it?

• Impressions

• Click-through rate (CTR)

• Cost-per-click (CPC)

• Conversion rate