E-COMMERCE: DIGITAL MARKETS, DIGITAL GOODS

What is company which used as case in the beginning of this class?

• Otto

• Oliver

• Blue Yonder

• Barrel

What analytics did Otto Company used in this case?

• Descriptive Analytics

• Diagnostic Analytics

• Predictive Analytics

• a.        Prescriptive Analytics

These are example of e-sommerce, except

• Traditional market

• Amazon

• Netflix

• i-Tunes

What year did e-commerce began?

• 1995

• 2005

• 2006

• 2011

Internet is available everywhere, it is called…

• Global reach

• Ubiquity

• Richness

• Interactivity

One party has more information than other, it is called…

• Menu costs

• Dynamic pricing

• Information asymmetry

• Bias

The removal of organizations or business process layers responsible for intermediary steps in a value chain, called….

• Disinformation

• Disintermediation

• Disapproproation

• E-Commerce

This below is type pf e-commerce, except…

• B2B

• C2D

• B2C

• C2C

It enables the computer-to -computer exchange between two organizations such as invoices, purchase orders, etc. It called….

• E-Commerce

• Private network

• Electronic Data Interchange (correct)

• M-Commerce

      ….. refers to tracking the clickstreams (history of clicking behavior) of individuals on thousands of Web sites for the purpose of understanding their interests and intentions, and exposing them to advertisements that are uniquely suited to their behavior

• Behavioral targeting

• Social network marketing

• E-Commerce revenue models

• Digital goods