EXAM

EXAM

University

49 Qs

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EXAM

EXAM

Assessment

Quiz

Business

University

Easy

Created by

samuel labaguis

Used 1+ times

FREE Resource

49 questions

Show all answers

1.

FILL IN THE BLANK QUESTION

1 min • 1 pt

It can be the key to attracting new business, increasing sales, and making your business a success.

2.

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1 min • 1 pt

Breaks a market into segments and then concentrates your marketing efforts on one or a few key segments consisting of the customers whose needs and desires most closely match your product or service offerings.

3.

FILL IN THE BLANK QUESTION

1 min • 1 pt

Involves dividing a market into a distinct group of buyers with different needs, characteristics, or behavior who might require separate products or marketing mixes.

4.

FILL IN THE BLANK QUESTION

1 min • 1 pt

process is imperative for marketers as it allows them to efficiently design and convey messages to target market.

5.

FILL IN THE BLANK QUESTION

1 min • 1 pt

Is the process of evaluating each market segment’s attractiveness and selecting one or more segments to enter.

6.

FILL IN THE BLANK QUESTION

1 min • 1 pt

Involves arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers, which is accomplished through formulating competitive positioning for a product and a detailed marketing mix.

7.

FILL IN THE BLANK QUESTION

1 min • 1 pt

provides a basis for understanding customers’ needs by grouping customers with similar characteristics and selecting the target market.

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