EXAM

Quiz
•
Business
•
University
•
Easy
samuel labaguis
Used 1+ times
FREE Resource
49 questions
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1.
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1 min • 1 pt
It can be the key to attracting new business, increasing sales, and making your business a success.
2.
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1 min • 1 pt
Breaks a market into segments and then concentrates your marketing efforts on one or a few key segments consisting of the customers whose needs and desires most closely match your product or service offerings.
3.
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1 min • 1 pt
Involves dividing a market into a distinct group of buyers with different needs, characteristics, or behavior who might require separate products or marketing mixes.
4.
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1 min • 1 pt
process is imperative for marketers as it allows them to efficiently design and convey messages to target market.
5.
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1 min • 1 pt
Is the process of evaluating each market segment’s attractiveness and selecting one or more segments to enter.
6.
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1 min • 1 pt
Involves arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers, which is accomplished through formulating competitive positioning for a product and a detailed marketing mix.
7.
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1 min • 1 pt
provides a basis for understanding customers’ needs by grouping customers with similar characteristics and selecting the target market.
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