Lecture 12

Which of the following is NOT a type of digital media channel?

• Digital Public Relation

• Email Marketing

• Search Engine Marketing

• Green Marketing

Search Engine Marketing consist of __________ and ___________.

• Text ads, Display ads

• Viral marketing, Word-of-mouth Marketing

• Search Engine Optimisation, Paid Search Marketing

• Referral marketing, remarketing

Search engine optimisation is regarded as ________ strategy.

• omnichannel

• digtial marketing

• organic

• paid

_________ is about reputation, the result of what a brand does, what a brand advocates, and what was mentioned by the consumers.

• Public awareness

• Publicity

• Public mentions

• Public relations

____________ is a type of pay per performance marketing.

• Affiliate marketing

• Digital public relations

• Viral marketing

• Word-of-mouth marketing

Social media marketing embraces the following EXCEPT:

• Buzz marketing

• Word-of-mouth marketing

• Email marketing

• Referral

______________ forms a group to share common interests about a brand.

• Community marketing

• Co-create marketing

• Referral

• Influencer marketing

Following are types of display ads EXCEPT:

• Interactive ads

• Banner ads

• Video ads

• Text ads

Company pays Google to place its ads higher on the search engine results page. This is an example of __________.

• Influencer marketing

• Paid search marketing

• Social media marketing

• Viral marketing

Following are the advantages of SEO EXCEPT:

• Potentially low cost

• Drive traffics to the site

• Dynamic content

• Fast to achieve results