Sampling in Research

What is the main purpose of sampling in research?

• To collect data from every single consumer

• To select a subset of participants from a larger group

• To avoid generalization of findings

• To ensure the credibility of the research findings

Which sampling method involves selecting participants on a statistically random basis?

• Purposive sampling

• Non-probability sampling

• Probability sampling

• Cluster sampling

What is a key characteristic of simple random sampling?

• Participants are selected based on the researcher's judgment

• Participants are selected from predefined subgroups

• Participants are selected completely randomly

• Participants are selected from naturally occurring clusters

Which sampling method is useful when targeting specific individuals with unique knowledge or experiences?

• Simple random sampling

• Stratified random sampling

• Purposive sampling

• Cluster sampling

Why is transparency and justification in sampling choices crucial for research studies?

• To ensure the study is completed quickly

• To align with the researcher's personal preferences

• To ensure the credibility and reliability of the research findings

• To avoid the need for a sample