Client Brief

A client brief is given by the ​ (a)   to an​ (b)   or ​freelancer designer.

A client brief should ​ (c)   state all of the ​ (d)   for the project.

• client
• requirements
• designer
• agency
• clearly
• roughly
• costs

TRUE OR FALSE

Client Briefs are always written

• TRUE

• FALSE

TRUE or FALSE

To avoid confusion a client brief should be as precise and to the point as possible.

• TRUE

• FALSE

Match the following media products to their purpose.

• Entertain

• A comic book

• Inform

• A poster for a music festival

• Advertise

• A leaflet on fire safety

• Promote

• An animation showing a new pair of trainers

A company's ​ (a)   describes their beliefs and key principles.

Common examples might include being ​ (b)   , producing high-quality products or being excellent ​ (c)   .

• ethos
• slogan
• eco-friendly
• value for money
• colour scheme
• beliefs

Which of these is NOT a common type of client brief?

• Formal

• Informal

• Negotiated

• Interpretted

A designer meets a client to discuss a potential project at a café.

What type of client brief is this likely to produce?

• Informal

• Formal

• Negotiated

• Written

A large organisation has hired a freelance designer for a one off project to create a new logo.

They have signed a legally binding contract for the work.

What kind of client brief is this?

• Commission

• Informal

• Negotiated

• Written

A designer receives an email from a client with details of an advertisement they want created.

What kind of client brief is this?

• Negotiated

• Written

• Meeting / Discussion

• Informal

TRUE or FALSE

Informal client briefs often give more creative freedom to the designer.

However, are more likely to be misinterpreted.

• TRUE

• FALSE