Online Retail Tactics Quiz

Why is it recommended to unsubscribe from online shopping emails?

• To increase online shopping activity

• To receive more discounts

• To stay informed about new products

• To avoid temptation and constant reminders

How do some websites use gamification to entice customers?

• By reducing website loading speed

• By removing all product images

• By offering virtual wheels for discounts

• By sending physical coupons

What is one of the tactics used by online retailers to engage customers?

• Gamification

• Traditional marketing

• Print advertising

• Billboard campaigns

What psychological effect does gamification have on consumers?

• Increases dopamine levels and entices with chance to win

• Decreases overall spending

• Reduces interest in products

• Creates a sense of boredom

What is the potential danger of gamification in online retail?

• It can increase spending and time spent on websites

• It reduces consumer engagement

• It leads to lower sales for online retailers

• It has no impact on consumer behavior

What is the impact of scarcity tactics on shoppers?

• Reduces website traffic

• Lowers product prices

• Increases perceived value of products

• Encourages sharing of products

How can consumers combat the scarcity tactic used by online retailers?

• Back away from the website and sleep on the decision

• Immediately purchase the item

• Share the product link with friends

• Ignore the scarcity message

How does the perception of scarcity impact a shopper's willingness to buy?

• Encourages saving for later purchase

• Leads to comparison shopping

• Increases willingness to buy due to fear of missing out

• Decreases interest in the product

What is the suggested action when faced with the temptation of scarcity?

• Ignore the scarcity message

• Share the product link with friends

• Immediately make the purchase

• Back away from the website and sleep on the decision

What is the potential downside of using installment payment plans for non-essential items?

• Accumulating debt and additional fees

• Avoiding any financial obligations

• Getting a discount on the purchase

• Increasing savings