Reading comprehension

What's the correct subheading for this paragraph?

• Big business

• Small beginnings

• Spreading the word

• Hard times can be good times

• Making yourself attractive

Answer explanation

(It started as a simple business idea.)

What's the correct subheading for this paragraph?

• Big business

• Small beginnings

• Spreading the word

• Hard times can be good times

• Making yourself attractive

Answer explanation

(the economic recession of 2008 was an excellent opportunity)

What's the correct subheading for this paragraph?

• Big business

• Small beginnings

• Spreading the word

• Hard times can be good times

• Making yourself attractive

Answer explanation

(a growing, $800-million annual industry)

What's the correct subheading for this paragraph?

• Big business

• Small beginnings

• Spreading the word

• Hard times can be good times

• Making yourself attractive

Answer explanation

(exploiting the growing power of social media … to create a buzz around the brand)

What's the correct subheading for this paragraph?

• Big business

• Small beginnings

• Spreading the word

• Hard times can be good times

• Making yourself attractive

Answer explanation

(Branding and a catchy name are very important)

What's the correct subheading for this paragraph?

• NOT THIS ONE

• NOT THIS ONE

• A social event

• NOT THIS ONE

• NOT THIS ONE

Answer explanation

(There is definitely an important social aspect to this. It may be takeaway food, but it’s a shared experience)