pmk past year

What is an example of online advertising?

• A. billboard

• B. telemarketing

• C. signboard

• social media marketing

Banner ads refers to

• A. a short text or graphics to promote product or service

• B. billboard that show along the highway

• C. paid advertisement if customer want to view it

• D. online and offline retainer

__________encourage customers to save money and enjoy discounts while shopping.

• A. coupon

• B. email

• C. tracking

• D. pop up ads

_______refers to the ability to provide customers an integrated, interactive experience, through both offline and online channels.

• A. multichannel

• B. omnichannel

• C. integrated channel

• D. online channel

Advertisements that use email are considered to be the most effective for the objective to_______

• A. reach audience at low cost

• B. keep their price of product stable

• C. build brand image

• D. penetrate new market

SEO refers to the process of getting_______

• A. trafic from the website, social media and blog

• B. traffic from the free, organic editorial or natural search result

• C. information to increase followers for the company

• D. prospect and customers to increase the profit of the company

The first step in keyword selection is_______

• A. creating high quality backlinks from reputable websites

• B. optimizing on-page elements such as content and keywords

• C. setting and understanding overall goal

• D. engaging in influencer marketing to promote product

________involve optimizing content, meta tag, and other elements on your own site's pages.

• A. on pages SEO

• B. off pages SEO

• C. brand building

• D. guest blogging

_______refer to an important place to include relevant words for websites contents, as these are used within the search result when websites content is listed.

• A. meta tags

• B. meta description

• C. URLS

• D. website’s history

________is the process of planning and implementing steps designed to improve organic search engine rankings.

• A. off pages SEO

• B. technical SEO

• C. SEO strategy

• D. local SEO