U & A research, Conclusive research design, G6

What kind of questions should a questionnaire include:

• 1. a) Close-ended questions

• 1. b) Open-ended questions

• 1. c)Ambiguous questions

• 1. d) both A and B

U&A research helps businesses understand customer preferences and behaviors

• 
• 

When might U&A research be essential for a business?

•  Expanding into new markets
  

•  Maintaining existing customer relationships
  

•  Conducting routine administrative tasks
  

• Implementing short-term cost-cutting measures

  
  

Which of the following methods are NOT commonly used in U&A research?

• Surveys

•  Interviews

•  Observational Studies

  
  

•  Guessing consumer preferences

  
  

 How do companies typically utilize insights from U&A research? Which one is INCORRECT?

•  To inform product development

  
  

• To reduce employee salaries 

  
  

• To enhance marketing strategies

  
  

• To optimize distribution channels

  
  

Conclusive research is typically: 

• a) More flexible and open-ended than exploratory research

  
  

• b) More structured and formal than exploratory research

  
  

• c) Quantiative 

  
  

• d) Both B and C

  
  

Which of the following is NOT a characteristic of conclusive research? 

•  Well-defined research objectives

  
  

•  Flexible research design

  
  
  

• Large representative samples

  
  

•  Detailed data analysis

  
  

… is research undertaken to collect data to examine the characteristics of consumers and/or markets.

• 1. Descriptive research

• 1. Exploratory research

• 1. Conclusive research

• 1. Causal research

What are the 2 forms of validity use to assess the validity of an experiment?

• 1. Cross-sectional and Longitudinal

• 1. Internal and External 

• 1. Independent and Dependent 

• 1. Continuous and Non-continuous

Cross-sectional studies - measure units from a sample of the population at many points in time

• True

• False