What is the biggest problem with marketing today?
Marketing Basics Quiz

Quiz
•
Other
•
12th Grade
•
Easy
aman jangid
Used 2+ times
FREE Resource
22 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Too many strategies, tactics, and tools
Limited customer base
Lack of resources
Lack of creativity
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the key to identifying the ideal customer avatar?
Ignoring their interests
Guessing their age
Understanding their pains and problems
Knowing their favorite color
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the main focus of competitor research?
To copy everything they do
To learn from and possibly take a different approach
To always play catch-up
To ignore their strategies
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the concept of specialization in marketing?
Being a generalist and doing everything
Competing in a non-competitive space by carving out a niche
Trying to copy competitors
Being a celebrity in the industry
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
According to the text, what is better than being better?
Being controversial
Being different
Being a generalist
Being a copycat
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does positioning in marketing refer to?
The color scheme of the brand
The physical location of the business
The pricing strategy of the business
Where your business stands in the marketplace in relation to competitors
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the importance of segmentation in marketing?
To make the business more confusing
To identify and target ideal customers
To focus on all customers equally
To ignore customer preferences
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