Digital Marketing Assessment - 17th June 2024

Which of the following best defines Digital Marketing?

• Traditional advertising techniques

• Marketing products or services using digital channels

• Direct mail and telemarketing

• Only email marketing campaigns

Which of the following is NOT a component of Digital Marketing?

• Search Engine Optimization (SEO)

• Content Marketing

• Direct Mail

• Social Media Marketing

Which digital marketing technique involves improving the visibility of a

website in search engine results?

• Pay-Per-Click (PPC)

• Search Engine Optimization (SEO)

• Content Marketing

• Affiliate Marketing

Why is Digital Marketing important for businesses today?

• It is cheaper than traditional marketing

• It allows for precise targeting of audiences

• It guarantees immediate sales

• It replaces the need for a physical store

Which of the following is a benefit of digital marketing for job seekers?

• Limited career opportunities

• High demand for digital skills

• Requires no technical knowledge

• Only applicable to large corporations

What is one key reason why digital marketing has become a vital skill in the

job market?

• Decrease in traditional marketing jobs

• Increasing internet usage worldwide

• Less competition in digital fields

• Digital marketing is easier to learn

What is a recommended first step in starting a freelancing career in digital

marketing?

• Setting up a business website

• Learning basic digital marketing skills

• Hiring a team

• Investing in paid advertising

Which of the following is NOT typically part of a digital marketing

freelancer's roadmap?

• Building a personal brand

• Networking with potential clients

• Getting a traditional office space

• Creating a portfolio

What is a crucial aspect of managing a freelancing digital marketing

career?

• Fixed work hours

• Consistent client communication

• Avoiding social media

• Limiting client base

Which of the following is a popular freelancing platform for digital

marketing projects?

• LinkedIn

• Upwork

• Amazon

• eBay