Service Marketing in the Hospitality Industry

What is the primary focus of service marketing in the hospitality industry?

• Creating memorable experiences for guests

• Reducing operational costs to increase profits

• Developing marketing campaigns to target new customers

• Providing tangible products to customers

Which of the seven key marketing functions is responsible for determining the optimal price for a hospitality product or service?

• Product/Service Management

• Pricing

• Promotion

• Financing

What is the primary goal of market segmentation in the hospitality industry?

• To increase market share

• To identify new target markets

• To understand customer demographics

• To meet the needs of various target markets

What is the term for the process of creating a favorable image or reputation for a hospitality business?

• Marketing Mix

• Public Relations

• Brand Management

• Target Marketing

Which marketing function is responsible for gathering and analyzing data to understand consumer behavior and preferences in the hospitality industry?

• Marketing Information Management

• Financing

• Pricing

• Product/Service Management

What is the primary objective of advertising in the hospitality industry?

• To create a favorable image or reputation

• To conduct market research

• To generate leads and drive sales

• To increase brand awareness

What is the term for dividing a larger market into smaller groups of consumers with similar needs and characteristics in the hospitality industry?

• Marketing mix

• Target marketing

• Product positioning

• Market segmentation

What is the primary role of public relations in the hospitality industry?

• To conduct market research

• To generate media coverage

• To create a positive image or reputation

• To manage crises and respond to negative publicity

What is the term for the combination of goods and services offered by a hospitality business?

• Marketing mix

• Product mix

• Product and service mix

• Service mix

What is the primary goal of marketing in the hospitality industry?

• To meet the needs and wants of the target market

• To create a favorable image or reputation for the business

• To reduce operating costs and increase efficiency

• To increase revenue through price hikes