E-Business Performance Metrics and Evaluation

Which one is the KPI for "Acquisition and Traffic" category?

• Conversion Rate

• Website Traffic

• Repeat Purchase Rate

• Delivery Time

• Cost per Click

Which one is the KPI for "Marketing & Advertising" category?

• Conversion Rate

• Website Traffic

• Repeat Purchase Rate

• Delivery Time

• Cost per Click

Which one is the KPI for "Customer Engagement & Retention" category?

• Conversion Rate

• Website Traffic

• Repeat Purchase Rate

• Delivery Time

• Cost per Click

Which one is the KPI for "Conversion & Sales" category?

• Conversion Rate

• Website Traffic

• Repeat Purchase Rate

• Delivery Time

• Cost per Click

Which one is the KPI for "Operational Efficiency " category?

• Conversion Rate

• Website Traffic

• Repeat Purchase Rate

• Delivery Time

• Cost per Click

What is "Cost per Click"?

• Percentage of users who click on your ad.

• Measure of the financial return on your marketing and advertising efforts.

• Percentage of visitors who convert after clicking on an ad.

• Likes, shares, comments, and brand mentions on social platforms

• Cost of each click on an ad.

What is "Click Through Rate"?

• Percentage of users who click on your ad.

• Measure of the financial return on your marketing and advertising efforts.

• Percentage of visitors who convert after clicking on an ad.

• Likes, shares, comments, and brand mentions on social platforms

• Cost of each click on an ad.

What is "ROI"?

• Percentage of users who click on your ad.

• Measure of the financial return on your marketing and advertising efforts.

• Percentage of visitors who convert after clicking on an ad.

• Likes, shares, comments, and brand mentions on social platforms

• Cost of each click on an ad.

Social Media Engagement can be measured through?

• Percentage of users who click on your ad.

• Measure of the financial return on your marketing and advertising efforts.

• Percentage of visitors who convert after clicking on an ad.

• Likes, shares, comments, and brand mentions on social platforms

• Cost of each click on an ad.

What is "Repeat Purchase Rate"?

• Percentage of customers who buy again after their first purchase.

• Percentage of customers who stop doing business with you.

• Measured through surveys, reviews, and support tickets.

• Average amount spent per order.

• Likes, shares, comments, and brand mentions on social platforms.