Digital Marketing Quiz

What is the main focus of digital marketing in the local market?

• Improving website speed

• Connecting businesses with international customers

• Creating valuable content

• Attracting local customers through social media ads and local SEO

Which skill is valuable for freelancers and agencies supporting local businesses online?

• Intercultural communication

• International SEO

• Technical SEO

• Image SEO

What does SEM stand for in digital marketing?

• Search Engine Management

• Search Engine Optimization

• Social Media Marketing

• Search Engine Marketing

What is the purpose of PPC in online advertising?

• Paying for website speed optimization

• Paying for each click on the ad

• Paying for social media engagement

• Paying for impressions

What does CTR measure in digital marketing?

• Click-Through Rate

• Bounce Rate

• Cost-Per-Click

• Conversion Rate

What is the definition of Conversion Rate in digital marketing?

• The percentage of people who click on your ad or link after seeing it

• The percentage of visitors who leave your website after viewing only one page

• The percentage of people who click on your ad in search engine results

• The percentage of visitors who take a desired action, like making a purchase or signing up

What is the purpose of a Landing Page in digital marketing?

• To measure website performance

• To capture a visitor's information through a lead form

• To increase brand awareness

• To improve website visibility

What is the main goal of Email Marketing?

• To send promotional messages to a group of people via email

• To optimize website images

• To improve search engine rankings

• To increase website traffic

What does ROI measure in digital marketing?

• The percentage of visitors who leave your website after viewing only one page

• The level of interaction people have with your content

• The profit earned from marketing activities compared to the cost

• The percentage of people who click on your ad or link after seeing it

What is the purpose of Remarketing/Retargeting in digital marketing?

• To measure website performance

• To deliver content or ads to users based on their geographic location

• To create valuable content to attract and engage your target audience

• To target ads to people who have already visited your website