LO3 Lesson 8 Business Marketing Quiz

Identify the dedicated place where products are sold and distributed

Answer explanation

The dedicated place where products are sold and distributed is a store or retail outlet.

Outline two reasons why products might be sold in a factory outlet

Answer explanation

Products might be sold in a factory outlet to clear excess inventory and to offer discounted prices to attract customers.

Identify the specialist event where a business can purchase a stand to promote and sell its products and services

Answer explanation

A business can purchase a stand to promote and sell its products and services at a trade show or exhibition, which is a specialist event for this purpose.

Outline two different platforms a business might use to sell their goods online

Answer explanation

Two different platforms a business might use to sell their goods online are Shopify and Amazon.

Outline two different features of a successful website

Answer explanation

Two different features of a successful website are user-friendly navigation and responsive design.

Outline why a website should be mobile phone friendly

Answer explanation

A website should be mobile phone friendly to provide a better user experience, reach a wider audience, improve SEO rankings, and stay competitive in the digital market.

Identify the term given to products that are now discontinued

Answer explanation

The term given to products that are now discontinued is 'obsolete'.

Outline two advantages of an exhibition to a business

Answer explanation

Advantages of an exhibition to a business include increased brand visibility and networking opportunities.

Identify where exhibitions are normally held

Answer explanation

Exhibitions are normally held in venues such as museums, galleries, convention centers, and art studios.

Identify the term given when a company makes their own product

(a)