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IBC FINAL2

Authored by susha varughese

Specialty

University

Used 11+ times

IBC FINAL2
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40 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Identify the number of steps in 'Screening process for potential markets and sites'.

3

4

5

6

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Identify the risk of operating in a politically volatile environment.

Receptive to international trade

Limit profit repatriation

Stable government leadership

3.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Which of these factors are important to consider when entering new market?

Security

Infrastructure

Intellectual property

Privacy

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of this is not a primary research approach?

Tradeshow

Focus group

Statista

Observation

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of this is not a reliable source?

Academic Journal

Blog

Book

World Factbook

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A focus group interview includes the following criteria except.

Recording

Expert participants and (potential) customers

Moderator

15 participants

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the purpose of a tradeshow in market research?

To gather primary data through direct interaction with potential customers

To observe competitors' products and strategies

To conduct in-depth interviews with industry experts

To analyze secondary data from published reports

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