Chapter 2 TMKTG

Chapter 2 TMKTG

University

7 Qs

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Chapter 2 TMKTG

Chapter 2 TMKTG

Assessment

Quiz

Other

University

Practice Problem

Hard

Created by

Jay-Ar Gonzales

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the three steps to target a market?

Market Segmentation, Factors to consider, Market Positioning

Market Segmentation, Targetting, Market Coverage

Market Segmentation, Targetting, New and Emerging Markets

Market Segmentation, Targetting, Market Positioning

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the three market-coverage strategies?

Undifferentiated Marketing, Differentiated Marketing, Concentrated Marketing

Market Segmentation, Targetting, Market Positioning

Market Positioning, New and Emerging Markets, Family

Seniors, Youth, MICE, Activity

3.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

What is the main factor to consider in choosing a market coverage strategy?

Market Positioning

Factors to consider

Market Segmentation

Market Positioning

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the term used for targeting the market based on specific characteristics?

Market Segmentation

Market Positioning

Differentiated Marketing

Market Coverage

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the term used for dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors?

Market Segmentation

Market Positioning

Differentiated Marketing

Market Coverage

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the three main components of the STP marketing model?

Segmentation, Targeting, Positioning

Market Analysis, Product Development, Promotion

Pricing, Distribution, Advertising

Market Segmentation, Targeting, Differentiation

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which market-coverage strategy focuses on targeting a single market segment with a unique marketing mix?

Concentrated Marketing

Undifferentiated Marketing

Differentiated Marketing

Market Positioning

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