iMedia R093 Key Terms: 2.2 - Client requirements and how defined

A client is a person, organisation or business that requests someone else to create something on their behalf. A client brief is a written document or verbal discussion that outlines the key requirements of a project for the client.

• Client requirements
• Client understanding
• Client requests

Ensuring the product meets the brand's values.

• Client ethos
• Content
• Audience

What needs to be included in the media product.

• Client ethos
• Content
• Audience

The segment of people that the product is aimed at.

• Client ethos
• Content
• Audience

The category of product being created.

The client may give details about how they want the final product to look.

The client may include one for the product; this could be a specific topic or the house style of the organisation.

Key dates and deadlines for the project.

The ways that a client can provide a brief.

• Client brief formats
• Client requirements
• Client understanding
• Client requests

A scheduled meeting that will take place between the client and the producer.

• Formal
• Informal
• Negotiated