Chapter 2 theorising media

What is one type of theory described in the passage?

• A specific historical account of media development

• A generalized proposition about the relationship between two or more variables

• • A fictional narrative about media influence

• A technical manual on media production

Gabriel Abend argued that there are how many different meanings to the word "theory"?

• 9

• 3

• 4

• 7

What do theorists like Karl Marx and Emile Durkheim focus on, according to the passage?

• Physics, Mathematics, and Psychology
• Geography, History, and Literature
• Astronomy, Biology, and Chemistry
• Interpretations, analyses, and critiques

What is an example of a broad theoretical perspective mentioned in the passage?

• Post modernist theory

• functionalist perspective
• conflict theory
• rational choice theory

Why is it challenging to create a list of prevailing media theories?

• Media theory is a niche area

• Media theories are all speculative

• Media theories are all philosophical

• Media sociology lacks a clear-cut canon and prevailing theoretical tradition

What does the passage suggest about the relationship between sociology and communications studies?

• Sociology handed over mass media as a topic to communications

• Sociology and communications are unrelated fields

• Communications studies only focus on technical aspects of media

• • Communications studies evolved from sociology

What might a scholar of race examine in media sociology?

• The development of new media technologies

• The financial success of media companies

• The history of photography in media production

• The overrepresentation of black men in crime news on television

How does the passage distinguish between "sociology of media" and "media sociology"?

• They are two names for the same field

• They are two distinct fields with no relation

• 'Media sociology' is a part of psychology

• 'Sociology of media' uses media to learn about another pattern, while 'media sociology' focuses on the media itself

What is one effort mentioned in the passage to develop a stronger subfield of media sociology?

• Ignoring the importance of media in society

• Conducting experiments on media consumption

• Focusing exclusively on empirical observations

• Writing books and essays that help organize the field

Who introduced the concept of the cultural diamond?

• Wendy Griswold

• Gabriel Abend

• Silvio Waisbord

• Karl Marx