Marketing Mix Quiz

Marketing Mix Quiz

8th Grade

12 Qs

quiz-placeholder

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Marketing Mix Quiz

Marketing Mix Quiz

Assessment

Quiz

Business

8th Grade

Hard

Created by

Iman Sumra

Used 1+ times

FREE Resource

12 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the component of the marketing mix that involves determining the amount a customer is willing to pay for a product or service?

promotion

packaging

distribution

pricing

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which element of the marketing mix focuses on communicating the value of a product or service to potential customers?

Promotion

Price

Placement

Product

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In the context of the marketing mix, what does 'process' refer to?

Activities and systems used to deliver products or services to customers.

The physical evidence of a product or service

The people involved in delivering a product or service

The price at which a product or service is offered

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the term used to describe the activities involved in delivering a product or service to the customer?

Supply chain

Distribution

Logistics

Inventory management

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which element of the marketing mix involves the methods used to distribute and deliver a product to the customer?

Product

Price

Place

Promotion

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the term for the various channels and methods used to promote a product or service to the target market?

Marketing Mix

Customer Journey

Product Placement

Sales Funnel

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In the marketing mix, what is the term for the set of actions or tactics used to promote and sell a product or service?

Promotion

Distribution

Pricing

Advertising

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