What is the component of the marketing mix that involves determining the amount a customer is willing to pay for a product or service?

Marketing Mix Quiz

Quiz
•
Business
•
8th Grade
•
Hard
Iman Sumra
Used 1+ times
FREE Resource
12 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
promotion
packaging
distribution
pricing
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which element of the marketing mix focuses on communicating the value of a product or service to potential customers?
Promotion
Price
Placement
Product
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In the context of the marketing mix, what does 'process' refer to?
Activities and systems used to deliver products or services to customers.
The physical evidence of a product or service
The people involved in delivering a product or service
The price at which a product or service is offered
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the term used to describe the activities involved in delivering a product or service to the customer?
Supply chain
Distribution
Logistics
Inventory management
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which element of the marketing mix involves the methods used to distribute and deliver a product to the customer?
Product
Price
Place
Promotion
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the term for the various channels and methods used to promote a product or service to the target market?
Marketing Mix
Customer Journey
Product Placement
Sales Funnel
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In the marketing mix, what is the term for the set of actions or tactics used to promote and sell a product or service?
Promotion
Distribution
Pricing
Advertising
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