SESSION 1 QUIZ

The below are all importance of social media in a modern media landscape except...

• Audience reach and engagement

• Driving traffic to website

• Instant news distribution

• Reduced visibility

The key focus area for TikTok content is...

• Short-form video content

• Long-form video content

• Visual aethethics

• Quick updates and real-time engagement

What does a social media strategy provide for a brand?

• Detailed blueprint

• Quick fixes

• Random ideas

• None of the above

What is the purpose of having a social media strategy?

• To repost and like content

• To ignore content posting

• To have a well-thought out plan

• All of the above

It's important to set _____ goals which are most suitable for your brand

SMART Goals are goals that are...

• Selective, memorable, assertive, realistic & true

• Short, measurable, attractive, realistic & time-bound

• Smart, momentous, applicable, rich & timely

• Specific, measurable, attainable, relevant & time-bound

Demographic + Psychographic = ?

• Generation X

• Audience Persona

• Business objective

• None of the above

A social media audit helps you...

• understand what's working and what's not

• know who is engaging with you

• find out if impostors accounts are stealing your fans

• All of the above

Impressions, reach and follower growth are all social media metrics that are commonly used to measure 'AWARENESS'

• TRUE

• FALSE

Your social media strategy should include...

• Target audience

• Content Strategy

• Social media audit

• Measurement metrics

• All of the above